Maximize the impact of every paid media dollar.
SegmentStream — an AI-powered cross-channel marketing measurement and optimization suite.
Talk to expertSee the complete picture with advanced marketing attribution
Measure ads' incrementality with GeoLift Experiments
Discover our expert-led solution for running Geo Holdout tests — from planning and setup to validation and calibration.
Maximize ROAS with AI-powered, automated budget allocation
Get more high-quality leads from the same ad spend
Finally, optimize for real lead value and ROAS— not just the cheapest ones.
Focus your ad spend on acquiring the highest-value customers
Start measuring and optimizing your ads based on Predicted LTV — not just sign-ups, or one-time purchases.
Improve Meta and Google performance by predicting conversions
Synthetic Conversions are AI-powered signals used to optimize smart bidding algorithms when real conversions are delayed or limited.
See the complete picture with advanced marketing attribution
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SegmentStream
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SegmentStream
product demo
Watch 5-min
SegmentStream
product demo
SegmentStream difference
Our purpose is to bring truth back to marketing measurement.
Expert Partner — Not Just a SaaS Tool
Our approach — a boutique, high-touch engagement led by senior measurement and digital advertising experts.
Measurement Without Magic
SegmentStream gives you a transparent, first-principles approach grounded in real logic — that your CFO can trust.
Automated Growth, Not Just Reports
Most analytics tools show you past results. SegmentStream improves future performance — with AI-powered, automated budget optimization.
Learn marketing measurement
from our experts
Why Attribution Is Broken — And What Comes Next
What DTC Brands Get Wrong About Attribution
The Hard Truth About Marketing Measurement
Why Attribution Is Broken — And What Comes Next
What DTC Brands Get Wrong About Attribution
The Hard Truth About Marketing Measurement
Why Attribution Is Broken — And What Comes Next
What DTC Brands Get Wrong About Attribution
The Hard Truth About Marketing Measurement
On-Demand Measurement Course
Learn Attribution, MMM and Incrementality from first principles.
Attribution and Re-Attribution
Optimization & Budget Allocation
Incrementality Testing & MMM
Lead Gen and LTV-Based Business Measurement
