SegmentStream
SegmentStream

Maximize the impact of every paid media dollar.

SegmentStream — an AI-powered cross-channel marketing measurement and optimization suite.

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CROSS-CHANNEL ATTRIBUTION

Understand the true impact of every marketing touchpoint

Multi-Touch Attribution Modeling
Customer Journey Analysis
Channel Performance Insights
Understand the true impact of every marketing touchpoint
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INCREMENTALITY TESTING

Measure the true lift of your marketing investments

Geo-Based Experiments
Holdout Testing
Statistical Significance Analysis
Measure the true lift of your marketing investments
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AUTOMATED BUDGET ALLOCATION

Maximize ROAS with AI-powered, automated budget allocation

Marginal ROAS/CPA Analysis
Scenario Planning & Forecasting
Cross-Platform Budget Automation
Maximize ROAS with AI-powered, automated budget allocation
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PREDICTIVE LEAD SCORING

Identify high-value leads before they convert

ML-Powered Lead Scoring
Conversion Probability Prediction
Real-Time Score Updates
Identify high-value leads before they convert
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CUSTOMER LTV PREDICTION

Predict customer lifetime value at first interaction

Early LTV Prediction
Cohort-Based Analysis
Value-Based Audience Segments
Predict customer lifetime value at first interaction
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SYNTHETIC CONVERSIONS

Train ad platforms with high-quality conversion signals

ML-Generated Conversion Signals
Platform Optimization Enhancement
Privacy-Safe Attribution
Train ad platforms with high-quality conversion signals
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"One-of-a-kind analytics, planning, and budget allocation platform"

G2 Rating4.7 / 5
Ribble
Sytner Group
iPostal1
Embrace
SimpliSafe
Synthesia
Raylo
Eneco

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SegmentStream
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SegmentStream Dashboard
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SegmentStream difference

Our purpose is to bring truth back to marketing measurement.

Expert Partner — Not Just a SaaS Tool

Our approach — a boutique, high-touch engagement led by senior measurement and digital advertising experts.

Measurement Without Magic

SegmentStream gives you a transparent, first-principles approach grounded in real logic — that your CFO can trust.

Automated Growth, Not Just Reports

Most analytics tools show you past results. SegmentStream improves future performance — with AI-powered, automated budget optimization.

About our company

Learn marketing measurement
from our experts

Why Attribution Is Broken — And What Comes Next
PODCAST
18.09.25

Why Attribution Is Broken — And What Comes Next

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What DTC Brands Get Wrong About Attribution
PODCAST
18.09.25

What DTC Brands Get Wrong About Attribution

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The Hard Truth About Marketing Measurement
PODCAST
18.09.25

The Hard Truth About Marketing Measurement

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COURSE

On-Demand Measurement Course

Learn Attribution, MMM and Incrementality from first principles.

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Attribution and Re-Attribution
Optimization & Budget Allocation
Incrementality Testing & MMM
Lead Gen and LTV-Based Business Measurement